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Rustic Bakery's Vice President of Sales Scott Frank Discusses Unique Product Line

Rustic Bakery's Vice President of Sales Scott Frank Discusses Unique Product Line

Friday, June 1st, 2018

While dips, sauces, and spreads often steal all the attention, where would they be without noble steeds like crackers to get them from bowl to mouth? (Probably still in their containers!) Oftentimes it is the coupling of cracker and spread that makes for a flavor knockout in the game of eating. And while it never hurts to put something on a cracker, Rustic Bakery is proving a cracker doesn’t have to be just a vessel with its wide range of unique artisan crackers and more.

I caught up with Rustic Bakery’s Vice President of Sales Scott Frank to learn more about how Rustic Bakery differentiates itself from others in the realm of crackers.

Rustic Bakery Crisps and Flatbreads

“Our flatbreads, classics, and bites have always been made with all organic ingredients,” Scott tells me. “We began baking in the bakery of our cafes, so it was hard for us to get our organic certification at first. Since moving into our own wholesale facility about two and a half years ago, we were able to focus on getting the certification, which we did in July of 2017. The response so far has been overwhelming on both our savory and sweet items. We keep maximizing our production and adding new equipment, including ovens, packaging lines, and production lines to handle the demand.”

Once a home kitchen endeavor, now a fully-fledged business and artisanal force to be reckoned with, Rustic Bakery started thanks to Carol LeValley and Josh Harris’ passion for baking. Starting in 2005, Rustic Bakery immediately won over the taste buds of many, including Cowgirl Creamery Owners Sue Conley and Peggy Smith. Now Rustic Bakery sets itself apart by touting one of the only homemade sourdough flatbreads anywhere. Rustic Bakery prides itself on bolstering the cracker experience with a process that includes leavening, a slow rise, and fermenting the crackers like bread.

Rustic Bakery Cheese Coins

And with ingredients that remain strictly local, organic, and globally-sourced, Rustic Bakery offers a full product line that includes flatbreads, flatbread bites, artisan crisps, cheese coins, cheese bites, and cookie options, with flavors to entice every kind of eater, like Olive Oil & Sel Gris, Rosemary & Olive Oil, Kalamata Olive, Sweet Onion & Crème Fraiche, Parmesan Reggiano, Pistachio & Brandy, and more.

“Our flatbreads are unique because of the sourdough culture we use. It’s over 20 years old at this point and adds another level of flavor to our crackers without being overwhelming,” Scott notes about the company’s flatbread line.

With clean packaging that provides shoppers a glimpse of the artisan crackers inside, as well as little stickers that tease shoppers’ taste buds with the possibilities of what the crackers could be paired with, there’s no stopping Rustic Bakery’s products from jumping from grocery shelves to consumer carts. Offering 28 products in the market currently, the company is also showing no signs of slowing as Scott explains the company is looking to expand its line with new crackers and flavors.

Rustic Bakery Products

“We are currently working on cheddar crackers as well as cheddar cheese bites and Parmesan cheese bites,” Scott shares with me. “We are also always updating our packaging. Our signature classic flatbread and flatbread bites will get a makeover for the upcoming IDDBA and Fancy Food Show, which we’re really excited about. Our holiday Fruit Cakes will be going into a box just in time for the shows as well.”

Rustic Bakery distributes across the United States, Canada, Japan, and the Middle East, and for a sneak peek at what’s to come, be sure to head over to booth #2260 at IDDBA and Fancy Food Show later this summer.

For more of the latest in bakery, dairy, deli, and specialty food, stay tuned to Deli Market News.

Rustic Bakery