The summer is a great time to try something new, whether it be a new vacation spot, watersport, or summertime treat. For consumers looking to try healthifying their cravings this summer, Venus Wafers is testing out some new snack must-haves for consumers young and old, and just in time for the months of shows on shows on shows.
I caught up with Vice President of Sales Jim Anderko to learn more about Venus Wafers’ exciting new products making their debut at International Dairy Deli Bakery Association and Summer Fancy Food Show this June.
“Venus Wafers will be introducing two new items at IDDBA and Summer Fancy Food Show under the Mariner Brand: Mariner Organic Little Dippers™ Clubhouse and Thin Wheat crackers,” Jim tells me. “We chose both of these shows because they are high traffic shows for Venus Wafers, with our target deli customers at IDDBA and our grocery and specialty customers at the Summer Fancy Food Show. Both shows are the ideal time to introduce new items to be included in our Holiday Programs.”
In the familiar packaging of other Venus Wafers products, the Mariner Organic Little Dippers Clubhouse and Thin Wheat crackers come in 5.5 oz bag-in-boxes like other Mariner Brand items. Featuring the classic burlap background outlined with a flag pattern to differentiate each flavor from the others, shoppers can look for the Thin Wheat with a purple flag pattern and the Little Dippers Clubhouse with a green flag pattern. Jim also notes that both new releases can be merchandized with Venus Wafers’ Mariner Stoned Wheat Bite Size and Mariner Organic Saltine Crackers.
“We did customer test panels, and both of our new items scored Excellent for Taste, Appearance, and Quality,” Jim reveals. “Both of our new items are Certified USDA Organic, Non-GMO, Certified Vegan, and Kosher-approved—and are healthy alternatives to snacking on other crackers within the cracker category. With our latest launches, consumers will be able to see that Venus Wafers is continuing to develop healthy alternatives to crackers and flatbreads for the health-driven consumer.”
The Mariner Organic Little Dippers – Clubhouse and Thin Wheat crackers will be available beginning June 12th to customers across the nation.
To try these newly launched must-haves, head over to IDDBA June 10th to 12th in New Orleans and stop by booth 1538, or Summer Fancy Food Show June 30th through July 2nd at the Javits Center in New York, New York, and visit Venus Wafers at booth 1766. And for more on what’s new to deli, dairy, bakery, and specialty food shelves this summer, stay tuned to Deli Market News.