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Burger King Brings the Black Burger Concept to the U.S.

Burger King Brings the Black Burger Concept to the U.S.

Monday, September 28th, 2015

A year after launching in Japan, Burger King’s black Whopper is hitting the U.S. just in time for Halloween.

Fox News reports that the new Halloween Whopper has been modified for the market, no squid ink and no black cheese.

Burger King's American version of the Halloween Whopper (Photo Source: Thrillist)

That’s right, we can take the black buns, but not the cheese!

The nutritional chart listed that the U.S. take contains various food coloring --like D&C Red #40, Molasses Powder, and FD&C Blue #1-, with a focus on A.1. sauce.

Eric Hirschhorn, Chief Marketing Officer, Burger King“We tailored the flavor of the black bun to the American palate with A.1. sauce, a flavor this country loves, and we’re delivering it in a way that’s never been done before by baking it into the bun,” Eric Hirschhorn, Chief Marketing Officer for Burger King, said, according to the report. "It may look Japanese but it tastes like America.”

The fast food chain has launched a Twitter campaign announcing the eerie-looking dish’s arrival, embracing the Halloween theme.

So far, it looks like the reception is mixed, according to WUSA9, as far as those who have responded on Burger King’s official Facebook; anywhere from “crying happy tears,” to “who would eat that?”

On particular respondent reacted powerfully to the unveiling with "No black cheese and where's the squid ink!!!”

As to why that is, one can only guess that the chain figured Americans wouldn’t respond well. It is pretty dark, after all.

Photo Source: Business Insider

At a suggested retail price of $4.99, the burger will only be available for a limited time. If you have a chance to bite in, let us know what you think at feedback@delimarketnews.com.

Burger King