The Wisconsin Cheese Makers Association (WCMA) and the Center for Dairy Research have announced the postponement of the CheeseExpo. The event has been rescheduled for April 6-8, 2021 at the Wisconsin Center in Milwaukee in order to protect the health and well-being of the dairy industry and deliver an education event that everyone in the industry will be able to attend .
“The decision to postpone CheeseExpo was not made lightly, and reflects our contact with dozens of dairy processing companies and industry suppliers and exhibitors across the U.S.,” said John Umhoefer, WCMA Executive Director. “The dairy industry is prudently taking precautions to limit the spread of COVID-19, including reducing travel and face-to-face meetings. At the same time, the State of Wisconsin has recommended that all non-essential gatherings of 250 or more people be cancelled or postponed.”
According to a press release, the dairy industry is a leader in the safety of its products and in its care and concern for customers and employees, with the decision regarding the CheeseExpo intended to match these proactive industry standards and provide clarity in a timely fashion to reduce attendee and exhibitor costs associated with the postponed event.
“CheeseExpo has amazing support from our industry supplier partners and dairy processors across the U.S. and around the world,” stated WCMA Board President Dave Buholzer. “At this time, it’s important that we postpone this event and do our part to protect public health. In 2021, WCMA and CDR will bring back this educational exposition, bigger and better than before.”
The WCMA and the Center for Dairy Research are already planning for a whole host of new trade exposition experiences, seminars, and more for the dairy processing industry at the CheeseExpo’s unveiling on April 6-8, 2021.
For additional information, click here. Deli Market News will continue to keep the industry up to date on any further developments.