505 Southwestern® (505SW™) has marked a quarter of a century in the specialty food industry. On May 5, the Hatch Valley flame-roasted green chile brand rang in 25 Years of Flavor with a nationwide recipe contest, a charitable donation program, and a social media giveaway.
“For 25 years, 505SW has been committed to creating the highest quality products using the best and most simple ingredients from the Hatch Valley. Now we want to celebrate with the people who have made our success possible,” said Rob Holland, Executive Chairman. “We will be demonstrating our commitment to our fans and communities with a recipe contest featuring incredible prizes, other giveaways, special offers, and charitable giving all year long.”
The brand was originally launched in Denver, Colorado, and now provides New Mexico with thousands of jobs and millions of dollars of economic impact. The “505” name reflects where it is from—505 is the area code of Albuquerque, New Mexico, a press release stated.
Now through June 12, 505 Southwestern is asking people to submit recipes using 505SW products for a chance to win a variety of prizes including $2,500 cash and a trip to Albuquerque in September for the 505SW VIP anniversary party.
May 5 also marked the brand’s namesake day, 5-05 Day, which has been celebrated for the past two years.
“Celebrated annually on May 5th, 5-05 Day is a celebration of our love for all things New Mexico, from the landscape and people to the culture and cuisine. 505SW is proud to be from the Land of Enchantment, to support the family-owned farms that grow the finest green chile, and to collaborate with other New Mexican businesses,” said Holland.
505 is also partnering with several New Mexico-based brands to give one follower a prize pack that includes a 505SW gift pack featuring products and swag, a hand-thrown pour over gift set, and more.
Beginning April 18 and running through October 10, 505 Southwestern will also donate a portion of sales to the 505 Southwestern®-New Mexico True Scholars program, with a goal of $25,000.
“505 Southwestern believes in the ongoing support of the local agricultural industry in New Mexico,” Holland continued. “Our business relies on its unique green chile and this allows us to help foster the next generation of farmers and entrepreneurs in the state.”
Cheers to 25 years for 505 Southwestern!
