With many shoppers continuing to gravitate toward online grocery shopping and the convenience it delivers, Ahold Delhaize banner Giant Food is fortifying its omnichannel prowess. Bringing consumers an array of products to complement their traditional grocery lists, Giant Food has announced the launch of Ship2Me™, a digital marketplace within GiantFood.com that features tens of thousands of new items to significantly expand the company’s assortment of products.
“Online grocery demand continues to grow, and we are constantly working to increase our capabilities and offerings to best serve the communities we operate in,” said Ira Kress, President of Giant Food. “We are thrilled to be the first brand under the Ahold Delhaize USA family to be launching Ship2Me and bringing this innovative and expansive marketplace to our customers.”
Giant’s online offerings have exploded in popularity the past 12 months, with over three million online orders fulfilled. As the company continues to pursue omnichannel success, Ship2Me will greatly enhance its robust offerings. As noted in a press release, Giant customers throughout Washington, D.C., Maryland, Virginia, and Delaware, can find Ship2Me offerings as they browse the integrated shopping experience online and add items from the marketplace to their cart alongside any Giant Pickup or Giant Delivers products for one seamless checkout.
Shoppers can easily filter through categories within the integrated experience to explore items offered by both Giant and Ship2Me, allowing easy, one-stop shopping. Items purchased through Ship2Me are shipped directly to Giant customers; there is no order minimum and ground shipping is free.
“At Giant, we are always looking for ways to give time back to our customers and make our services more convenient and accessible,” said Gregg Dorazio, Director of e-Commerce for Giant Food. “The introduction of Ship2Me allows Giant to expand its assortment within traditional and nontraditional grocery categories, making it the most seamless one-stop shop for our customers.”
In an effort to make weekly grocery trips more convenient, Shop2Me will also provide increased access to seasonal items, premium pantry items, and other kitchen and dining complements, which will help drive impulse purchases and increase trial and creativity across the specialty sector.
The Ship2Me platform will continue to expand in the coming months, with the number of vendors and products available increasing.
Deli Market News will keep a close eye on how this innovative new launch will prime the company for further growth in the grocery space.
