Albertsons recently announced the winning products of its Own Brands Associate Choice Awards. The contest allowed associates to pick their favorite Own Brands product across 15 different categories, with the most popular making the final list.
“We’re proud of the quality and value of all our Own Brands products, but we were especially interested to learn which products our associates love the most,” said Chad Coester, Senior Vice President Albertsons Cos. Own Brands. “These are the products they are fanatical about and most proudly recommend to shoppers. Whether it’s innovative flavors of ice cream, including non-dairy options, or high-quality wines and award-winning spirits, Own Brands provides a wide offering of products with something for every shopper.”
Albertsons’ Own Brand portfolio consists of over 12,000 products, according to a press release. The products are offered under brands including the Signature family of brands, Open Nature, O Organics, Lucerne Primo Taglio, and many more.
After tallying the votes, the most voted on product was Signature RESERVE sea salt dark chocolate caramels, which took home the favorite new 2020 Own Brands product and favorite guilty pleasure food item awards.
Other winners include:
The complete list of mouthwatering products can be found here.
Deli Market News is aware of our industry's debate surrounding private label brands, as some argue that they impact a supplier's vision for its own brand loyalty. As retailers and suppliers continue to address this conversation, we will be sure to keep you in the loop.
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