Retail giant Albertsons has continuously been building up its Own Brands private label, adding a line of plant-based frozen meals in September and launching a rebrand for its Plated brand in November. Now the company is turning to its leadership team, recently announcing the appointment of Alice Chan to the role of Vice President of Own Brands Sales and Marketing.
“Alice is an energetic and visionary leader who brings more than 16 years of proven results in the CPG industry with PepsiCo’s Frito-Lay Division,” Own Brands SVP Chad Coester said. “We have ambitious goals at Own Brands, and Alice’s work will be key to that growth.”
In her previous role as Senior Director of Customer Account Sales, Chan was responsible for more than $1.5 billion in annual sales across Louisiana, Texas, Arkansas, and Oklahoma. Most recently, she spearheaded Frito-Lay’s efforts to build sales strategies for key national selling initiatives.
According to the retailer, in her new role, Chan will oversee the development and execution of strategic go-to-market initiatives and plans. The innovation and growth of its private label, Own Brands, is an important component of Albertsons’ overall strategy. In Q3 of FY 2019, Own Brands secured a record-high 25.6 percent penetration, and the company aims to grow that figure to 30 percent.
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