It’s become the norm to want same-day delivery (forget two-day delivery!) and retailers across the nation are feeling the e-commerce pull. Since last March, Albertsons has been piloting its own delivery subscription service in twelve stores across the U.S. In a similar vein to AmazonFresh, Albertsons aims to deliver fresh produce and groceries to its consumers straight to their doors.
“The objective of the program was to increase frequency without having a negative effect on profitability in the transaction,” stated Kenji Gjovig, Vice President of E-Commerce Marketing and Merchandising. “We’re seeing a dramatic increase in frequency—above where our forecast was, and an increase in profitability as well across the two cohorts in the annual and the monthly subscribers.”
According to a press release, Albertsons has not yet given its delivery service an official name or pricing plan, nor has it set the order minimums yet. There are, however, monthly and annual payment plans. Albertsons also offers tracking through its Glympse app.
Gjovig expressed that Albertsons aim was to win over customer loyalty and encourage more online groceries purchases. Seeing as reviews of the service were “off the charts” in the Phoenix and Southern California markets, I think it’s safe to say that the finer details will be hammered out before long.
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