As inflation continues to sustain higher food prices, some retailers are adjusting their strategies in the lead-up to summer. Consider this message from Aldi Chief Executive Officer Jason Hart, who is focused on keeping grocery prices lower.
"We don't really focus on what the competition is doing. We're focused on what consumers want and need," Hart said when he joined Good Morning America, as reported by ABC News. "Before the consumer was stressed with inflation, we were still about low prices, but those low prices become even more important as value is even more top of mind for the consumer."
As key summer holidays approach, Hart continued with the plan for the upcoming period.
"So our actions are all based on consumer demand," Hart added. "We're always looking for opportunities to lower prices to reduce our cost of doing business, to reduce our cost of product and to lean in on our lower prices. So that's what we're all about."
ABC News noted that the Aldi CEO reported how lower prices are driving the discount grocer’s growth.
In addition to the price cuts, an aggressive expansion plan is underway, with Aldi’s sights set on adding 800 stores across the United States by the end of 2028.
With a growth model this progressive, what will Aldi do next?
Stay tuned to Deli Market News as we look down the line for the retailer's next move.
