With grocery delivery becoming an ever more prominent part of today’s shopping experience, Amazon is trialing new grocery formats to explore the booming space. The new formats will optimize the company’s expansive fulfillment network to drive operational growth.
According to The Wall Street Journal, the new grocery formats offer a wide selection of online goods while providing an in-store shopping experience. Combining the power of its Whole Foods Market premium grocery business and mass-market Amazon Fresh stores, Amazon is scaling up its business via a single delivery platform.
The retailer’s strategies aim to create a one-stop shop for consumers to pick up their groceries and household items. The move comes at a pivotal time when grocery giants across the industry continue to increase their investments in delivery.
The news source went on to note that Amazon has begun fulfilling delivery orders for Whole Foods products out of 26 of its Amazon Fresh fulfillment centers, with plans to add more locations soon. Groceries are also being delivered from Amazon’s same-day fulfillment center in Phoenix, Arizona.
Amazon also plans to open a micro-fulfillment center in Pennsylvania that will allow customers to order groceries from Amazon Fresh. This will enable them to place an order while shopping at Whole Foods and pick up the items at checkout.
On top of these strategies, Amazon has also opened a 3,800-square-foot store called Amazon Grocery near a Whole Foods location. For more of the retailer’s strategies, check out the news source above.
Deli Market News will continue to track the evolution of this grocery delivery strategy, so stick around for more updates on Amazon and more!
