Amazon’s reach just got a bit wider. The retail behemoth recently made a critical move to make its fresh grocery delivery offerings more accessible, broadening the availability of grocery delivery and free pickup to all customers in every United States city where Amazon Fresh is available for Prime members.
“We’re always looking for ways to make grocery shopping easy, fast, and affordable for all of our customers. Now, all customers can order groceries online for delivery or pickup from Amazon Fresh across the U.S., with Whole Foods Market coming soon—even if they don’t have a Prime membership,” said Claire Peters, Vice President, Amazon Fresh. “This marks another step in Amazon’s journey to build a best-in-class grocery shopping experience offering incredible selection, value, and convenience.”
With this expansion, Amazon customers can now order delivery from a variety of local grocery and specialty retailers, including Bristol Farms, Cardenas Markets, Weis Markets, and Save Mart. The retailer will also soon expand its grocery delivery and free pickup where available from Whole Foods Market to customers without a Prime membership.
Prime members will continue to save while grocery shopping with exclusive discounts and offers on qualifying items, both in-store and online at Amazon Fresh and Whole Foods Market, a press release stated. Customers can also choose to supplement their in-store grocery shopping with delivery orders, or shop from a selection online and pick up items in-store—all on top of free Amazon package pickup and returns at the company’s in-store counters.
Further bolstering its operations, Amazon unveiled updates to three Amazon Fresh stores in the Los Angeles, California, area—Pasadena, Irvine, and Woodland Hills. At these locations, customers can use the latest version of the Dash Cart as well as self-checkout.
Amazon will open new stores in 2024, introducing new features and programs to better serve customers as it does so.
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