To become a grocery legend, you need to do legendary things. For Amazon, this is a simple feat, as it recently announced the launch of a U.K.-based “ultra-fast” grocery delivery service.
This service, aptly named Ultra Fast Fresh, pulls from the speed and efficiency of nine existing depots across the United Kingdom, as Reuters reported last week. These facilities will then fulfill grocery orders within hours of their being ordered. According to the news source, the goal of Ultra Fast Fresh is to bring “rapid grocery delivery” to almost 40 percent of households in the U.K. by the end of the year.
Reuters also conjectured that this new service could join the list of Amazon Prime benefits under the Amazon Fresh umbrella—but that remains to be seen.
For those of us in the United States fretting over losing out to one of the fastest delivery services in the biz, don’t fret: The new program is already a part of Amazon’s Fresh service and available to Prime Members in the States.
With Amazon rapidly ramping up its grocery game, Deli Market News will continue to report on the latest in what’s happening in the retail sector.
