Amazon continues to build on its push to compete in the grocery sector, and has now made another move to fortify its foothold. The company strategized to launch its Amazon Go Grocery service in February 2020, and is now rebranding the division to operate under its Amazon Fresh name.
Previously, Amazon offered several grocery options including Amazon Go, Amazon Go Grocery, Amazon Fresh grocery stores, Amazon Fresh delivery, Whole Foods grocery, and Prime Now delivery. According to a report from GeekWire, the name change will serve to simplify its variety of offerings and make the process of selecting a service easier for Amazon shoppers.
In addition to rebranding Amazon Go Grocery, Amazon will also be closing its Amazon Go Grocery store in Redmond, Washington. However, the other Washington-based Amazon Go Grocery store located in Seattle’s Capitol Hill neighborhood will remain open and be renamed to reflect the recent rebrand.
Next month, the retailer will transition employees from the closing Redmond store to the new Amazon Fresh store opening in the Factoria neighborhood in Bellevue, Washington.
Since the creation of Amazon Go Grocery last year, Amazon has evolved its reach in the grocery sector, rolling out full-size Amazon Fresh grocery stores and delivery services such as its newly expanded in-garage offering.
As Amazon continues to play to its strengths in the grocery sector, follow along with us here at Deli Market News.
