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Applegate Debuts Frozen Frittata Bites at Sprouts Farmers Market; Joseph O’Connor and Lauren Manaker Discuss

Applegate Debuts Frozen Frittata Bites at Sprouts Farmers Market; Joseph O’Connor and Lauren Manaker Discuss

Wednesday, July 19th, 2023

An expansion is in the works in the breakfast meat department thanks to Applegate Farms. The natural and organic meat brand announced its expansion within the breakfast category with the launch of APPLEGATE NATURALS Frittata Bites, Certified Humane® frozen egg bites, at Sprouts Farmers Market.

Joseph O’Connor, President, Applegate Farms“What goes better with bacon and breakfast sausage than eggs? As we looked at the egg bite category, we noticed a 100 percent natural egg bite didn’t exist that met our high standards, so we set out to create it ourselves,” said Joseph O’Connor, President. “As a longtime leader within the natural and organic meat category, we’ve led food movements including organic and meat raised without antibiotics. We’re looking to do it again by offering the first and only frozen handheld egg bites where the eggs and meat are Certified Humane, providing our fans with a convenient, tasty breakfast option that also fulfills their desire for natural ingredients, clean protein, and Applegate humanely raised meat.”

These 100 percent natural, high-protein breakfast bites feature real, recognizable ingredients, including two of Applegate’s best-selling items: chicken breakfast sausage and bacon, noted the release. The launch represents a shift for the brand as it moves into a new category for the first time: handheld, frozen breakfast predominantly featuring eggs as an ingredient.

Applegate Farms is expanding within the breakfast category with the launch of APPLEGATE NATURALS™ Frittata Bites at Sprouts Farmers Market

Nearly 40 percent of U.S. shoppers believe that the breakfast category is too processed, so Applegate saw room to expand its expertise into this new category of handheld, frozen breakfast.

Available in Egg, Uncured Bacon Frittata Bites, and Egg, Chicken Sausage, Red Pepper, Onion, and Spinach Frittata Bites, each serving of two frittata bites provides 13–19 g of protein, contains 0–1 g of sugar, and is ready to heat and eat within three minutes.

Lauren Manaker, MS, RDN, LD, Registered Dietitian and Applegate Farms Spokesperson“APPLEGATE NATURALS Frittata Bites are a solution for people who are committed to living a better lifestyle and who want breakfast options made with quality ingredients,” said Lauren Manaker MS, RDN, LD, Registered Dietitian and Applegate spokesperson. “Having a convenient breakfast option made with natural ingredients is a solution that breakfast skippers or those who grab unhealthy breakfast options are seeking, and these new Frittata Bites fit the bill. By starting your day with eggs, you give your body a boost of high-quality protein. These Frittata Bites check all of these boxes, and more, so you can feel good about reaching for the ‘easy’ breakfast option during your busy mornings.”

APPLEGATE NATURALS Frittata Bites are available now with an MSRP of $9.99 for an 8.4 oz box of four bites in the frozen aisle at Sprouts locations as part of an exclusive national launch with the retailer.

More information on the release can be found here.

DMN will keep our eyes peeled for more products hitting the shelves.

Applegate Farms