In a bid to show consumers what clean “meating” can do for you, Applegate launched its “Applegate Clean Meat Cleanse.” The campaign is part of the brand’s new “Go Applegatarian” movement, which begs the question: Are shoppers aware of environmentally-responsible meat options?
“At Applegate, we wholeheartedly believe that you can have your meat and eat it too—enjoy it without compromising ethical or social values,” said Nicole Glenn, Vice President, Brand Strategy & Innovation. “The Applegate Clean Meat Cleanse brings this to life in a tongue-and-cheek way. We know there are many conscientious carnivores out there, and we want to help them make better choices and to ‘Go Applegatarian’.”
The “Applegate Clean Meat Cleanse” will feature three different levels of cleansing, all with different Applegate® products to get shoppers’ bodies and minds in tip-top shape.
Level 1 – Clean Body – A Gentle Introduction for First-Time Cleansers
Level 2 – Clean-er Body – A Deeper Detox With No Sugar, Gluten-free, and Paleo-friendly Products
Level 3 – Clean Body, Clean Planet, Clean Soul – For Cleansing Both Body and Mind
“The ‘Go Applegatarian’ movement is an extension of our brand’s mission- Changing The Meat We Eat®—and we couldn’t be more excited to launch it,” said President John Ghingo. “Applegate’s beliefs in the way animals should be raised and how food should be produced can completely change the way consumers think about and understand meat, and the Applegatarian movement will create a community for consumers who want to enjoy meat in a socially responsible way.”
When it comes to attracting consumers to brands, sometimes all it takes is the promise of a meat-cleanse. Keep reading Deli Market News for the latest in all things deli, dairy, and bakery.