Black Kassel - Charcuterie trio - Mustard Seed Salami - Old Forest Salami - D'Amour Salami - Where Charcuterie takes shape
Applegate Launches New Marketing Campaign

Applegate Launches New Marketing Campaign

Friday, February 7th, 2020

In a bid to show consumers what clean “meating” can do for you, Applegate launched its “Applegate Clean Meat Cleanse.” The campaign is part of the brand’s new “Go Applegatarian” movement, which begs the question: Are shoppers aware of environmentally-responsible meat options?

Nicole Glenn, Vice President of Marketing, Applegate“At Applegate, we wholeheartedly believe that you can have your meat and eat it too—enjoy it without compromising ethical or social values,” said Nicole Glenn, Vice President, Brand Strategy & Innovation. “The Applegate Clean Meat Cleanse brings this to life in a tongue-and-cheek way. We know there are many conscientious carnivores out there, and we want to help them make better choices and to ‘Go Applegatarian’.”

The “Applegate Clean Meat Cleanse” will feature three different levels of cleansing, all with different Applegate® products to get shoppers’ bodies and minds in tip-top shape.

Level 1 – Clean Body – A Gentle Introduction for First-Time Cleansers

  • Products - Applegate Organics® Sunday Bacon® Bacon, Applegate Organics Chicken Nuggets, Applegate Naturals® Turkey Pepperoni & Cheddar Snack Pack

Level 2 – Clean-er Body – A Deeper Detox With No Sugar, Gluten-free, and Paleo-friendly Products

  • Products - Applegate Organics No Sugar Bacon, Applegate Naturals No Sugar Chicken & Herb Breakfast Sausage, Applegate Organics Oven Roasted Turkey Breast

Level 3 – Clean Body, Clean Planet, Clean Soul – For Cleansing Both Body and Mind

  • Products - Applegate Organics The Great Organic Uncured Beef Hot Dog™ Brand, Applegate Organics The Great Organic Blend Burger™ Turkey Burger, Applegate Organics Black Forest Ham

John Ghingo, President, Applegate Farms“The ‘Go Applegatarian’ movement is an extension of our brand’s mission- Changing The Meat We Eat®and we couldn’t be more excited to launch it,” said President John Ghingo. “Applegate’s beliefs in the way animals should be raised and how food should be produced can completely change the way consumers think about and understand meat, and the Applegatarian movement will create a community for consumers who want to enjoy meat in a socially responsible way.”

When it comes to attracting consumers to brands, sometimes all it takes is the promise of a meat-cleanse. Keep reading Deli Market News for the latest in all things deli, dairy, and bakery.