What’s the name of the grocery game? Customer loyalty! (Say it louder for the people in the back.) Associated Wholesale Grocers (AWG) is preparing to reward shopper loyalty and drive more sales with its latest partnership with RSA America (RSA), a supermarket technology company that specializes in delivering mobile rewards.
“This is a great digital solution for our member retailers and we look forward to working with RSA to deliver even more savings to consumers,” said Jeff Pedersen, Executive Vice President, Chief Sales and Support Officer, AWG. “We strive to build long-term relationships with partners such as RSA to assist our members in improving sales and increase their market share.”
According to a press release, RSA America will now be one of AWG’s preferred mobile loyalty reward and coupon vendors. The way the mobile platform works is that it allows retailer’s real-time coupon validation and management at every touch point of the redemption process.
“AWG member stores will be able to offer more savings to their shoppers. With RSA and AWG working together, our clients can be assured they have the best deals and the best technology which will allow them to focus on doing what they do best: serving their customers,” said Rob Belcore, Chief Customer Officer and Co-Founder of RSA America.
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