Value is the name of the game, and Associated Wholesale Grocers (AWG) is tapping a new partner as it implements a winning strategy. Seeking to open new opportunities for profit generation for its members, the grocery chain has teamed up with Upside, joining a network of 100,000 retailers nationwide.
“Grocers across the nation are actively seeking innovative avenues to boost profits while catering to the preferences of their customer base. Our collaboration with Upside helps to fulfill our mission to our member-retailers by equipping them with a diverse spectrum of vital resources, offerings, and solutions to excel competitively in their markets,” said Stacy Bowen, AWG Vice President of Sales, Support, and Solutions.
Shoppers are looking for value during this high inflationary period, with nearly 77 percent of survey respondents indicating that they engage in price shopping when purchasing groceries, a press release detailed. With Upside’s personalized promotions, retailers can attract new consumers and boost basket share up to 10 percent. The service also leads to 1.7 times more visits than the average shopper and 1.9 times higher spending than the average consumer.
Upside’s personalized, profitable promotions platform reaches shoppers when deciding where to buy—well before the point of sale— and offers them the right incentive to shop with partners instead of competitors.
“Changing consumer behaviors—including cross-shopping, heightened price sensitivity, and a pursuit of value—are making it all the more challenging to grow market share. While loyalty programs remain crucial and indispensable for customer retention, Upside is proud to boost their impact by bringing new and lapsed customers into the fold,” commented Tyler Renaghan, Upside Vice President of Retail.
More information on this innovative retail partnership can be found here.
Deli Market News will continue to report as more retailers implement new strategies to bolster their bottom line.