Snowdonia Cheese Co., an Atalanta partner, recently unveiled a brand refresh to better meet the needs of its existing and future customers.
The new logo features an evolved mountain icon, a press release explained, along with core brand colors. The logo is a deep dive into the company’s overarching philosophy, with the mountain representing the brand’s deep roots in the North Wales landscape; the windblown tree representing winds blowing the brand forward; and the traditional farmhouse representing the beginning of the brand itself.
The color palette has a similar depth of attention. The slate blue anchors the brand to the rich heritage of slate mining in North Wales, and the Summit Gold evokes the sunrise and sunset over the land.
These much-loved products remain unchanged, but their new brand appeal will make them even more noticeable on shelves.
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