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Atalanta Reveals Antica Pasteria Rebrand

Atalanta Reveals Antica Pasteria Rebrand

Friday, September 13th, 2019

Atalanta’s popular pasta brand, Antica Pasteria, is getting the full makeover treatment with a brand-new look. The line of authentic, 100 percent Italian fresh free-range egg-based pasta has been delighting consumers since its inception in Venice in 1937. Now, the fourth-generation of pasta makers at the family-run company are taking their brand into the future with all-new packaging that conveys Antica Pasteria’s dedication to delivering fresh, healthy, and delicious pasta.

Giulia Angoscini, Business Development Analyst, Atalanta Corp. “We worked closely with Antica Pasteria to update the packaging for the U.S. market. The design is sleek, eye-catching and immediately grabs your attention,” Giulia Angoscini, Atalanta Business Development Analyst, commented.

According to the press release, Antica Pasteria products contain no added preservatives, artificial flavors, or hydrogenated fats, and are crafted using traditional artisanal Italian techniques. The brand describes its values using the phrase “Naturalmente Italiana,” and that ethos combined with 30 years of international experience makes Antica Pasteria highly adepts at working with private labels and markets of every size.

Antica Pasteria rebrands its packaging to deliver its authentic, 100 percent Italian pasta

The line includes a variety of delicious pastas, including:

  • Ricotta & Spinach Tortelloni - a centuries-old recipe combines premium Italian whole milk ricotta with fresh spinach, wrapped in high-quality pasta
  • Porcini Mushroom Ravioli - marinated chunks of wild porcini mushrooms from the hillsides of northern Italy are stuffed inside an all-natural fresh egg pasta

Other Antica Pasteria products sporting the new look include gnocchi, lasagna sheets, tagliatelle, linguine, and other varieties of tortelloni and ravioli. All of the rebranded pastas are available in retail stores nationwide.

For more specialty food news, keep reading Deli Market News.