Ball Park^® Brand Celebrates Unique Hot Dog Topping Mashups; Michael Roslen Comments

To drive brand recognition and sales, the Ball Park^® hot dog brand is challenging consumers to show off how they dress their hot dogs—with the promise of an ultimate backyard cookout to the winner.

"We know how passionate consumers are about their hot dog toppings, from quirky personal preferences to hardline regional styles," said Michael Roslen, Senior Brand Manager, Ball Park brand. "Not only are we encouraging consumers to share their unique 'Hot Dog Hot Takes,' but we're also providing public access to our Hot Dog Hotline to help fire up new recipe ideas for this grilling season."

Here are a few insights into hot dog consumption the company shared:

• 82 percent of Americans believe there's no wrong way to dress a hot dog
• 59 percent of Americans who dress their hot dogs choose cheese, making it the nation's most popular hot dog topping
• 41 percent of Americans enjoy non-traditional condiments like BBQ sauce, ranch dressing, sriracha, or savory jam
• Nearly 8 in 10 hot dog dressers use multiple toppings on their hot dogs

To see ways in which consumers are asked to participate, click here.

We love to see companies try new ways to engage consumers. Deli Market News will continue to cover the latest, so stay tuned!