Blue Apron is putting more flags onto its map, 11 of them, in fact. The delivery platform has teamed up with DashMart by DoorDash to expand the availability of Blue Apron’s Heat & Eat meals to 11 markets.
“The expansion of our partnership with DashMart by DoorDash into additional markets follows a successful pilot program that we launched in Philadelphia last year,” said John Adler, Senior Vice President of Physical Product. “These types of strategic partnerships are an important market opportunity for us to expand our reach and provide customers with access to our products without a subscription. We’re committed to providing them with even more convenient ways to bring Blue Apron into their kitchens each week.”
Hungry consumers will now find a selection of easy-to-make Blue Apron meals available in New York City and in eligible cities in New Jersey, Virginia, Illinois, Maryland, Ohio, and Pennsylvania.
Based on some of Blue Apron’s best-selling and top-rated dishes, noted the release, Heat & Eat are prepared, single-serving meals that are ready in 5 minutes or less without sacrificing quality for convenience. Whether customers are looking for a last-minute, quick dinner option for one, or to complement a grocery order, Heat & Eat meals are designed to make meal-time a bit easier.
DashMart is a grocery store and warehousing service owned and operated by DoorDash that sells a wide variety of products from fresh meats, produce, and baked goods to household essentials, personal care items, medicine, and more.
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