The San Francisco Bay Area is known for its artisanal shops and restaurants, and the consumers that reside there have become accustomed to such an eating experience. Rumiano Cheese recently introduced its new Board at Home program to bring specialty foods to San Francisco, announcing the expansion of its curated kits to the San Francisco Bay Area. The curated kits include artisanal cheese, wine, and charcuterie with same-day delivery.
“The ripple effect of COVID-19 has uncovered a very broken food system. With the disruption to wholesale channels and without an online presence or e-commerce capabilities, some of the best cheesemakers on the planet simply can’t get their cheese to your table,” said Raymond Rumiano, Co-Owner of Rumiano Cheese and Partner at Board at Home. “We created this collaborative online marketplace to raise awareness of the crisis that artisanal brands are facing and to give small-scale artisans a platform to reach customers in a whole new way.”
Every Board at Home kit supports small-scale cheese producers, dairy farmers, wineries, and other artisanal makers whose businesses have been severely impacted by COVID-19. According to a press release, five percent of proceeds from every purchase are donated to the James Beard Foundation Food and Beverage Industry Relief Fund to provide emergency assistance to small, independent restaurants and restaurant workers.
Available in two sizes, the ultimate stay-at-home survival kits feature a rotating selection of small-batch California wine, hand-crafted cheeses, and perfectly paired accompaniments sourced from the finest makers and artisans. “The Little Guy” Board at Home kit includes two wedges of cheese, crackers, and a bottle of wine. “The Big Fella” Board at Home kit includes three wedges of cheese, two types of charcuterie, two crackers, and two bottles of wine. Free no-contact delivery is provided by Schug Winery, Monday through Friday, in 250 zip codes within the San Francisco Bay Area. Orders placed by noon are available for same-day delivery. Users can also schedule a future delivery date or send a Board at Home kit as a gift to friends and family.
“Great food and wine have always brought people together. We're proud to unite so many hardworking artisans and family-owned businesses, many of which utilize the passion and traditions passed down through generations,” said Ben Pavlovic, Partner at Board at Home. “We’re thrilled to be delivering this curated experience that can make any night special or be sent to a friend in time for your next virtual happy hour.”
Board at Home kits feature a who’s who of fine purveyors, winemakers, and Northern California artisanal cheesemakers. The growing roster of collaborators includes Chico Honey Co., Dick Taylor Craft Chocolate, Rogue Creamery, Rumiano Cheese Company, Rustic Bakery, Ryan Creek Root Cellar, Schaller & Weber, Schug Winery, Stuyt Creamery, Tomales Farmstead Creamery, and Wm. Cofield Cheesemakers.
The sudden closures of dining rooms, artisanal cheese counters, tasting rooms, and farmers' markets has made it difficult for small-scale producers and artisanal makers to sell their products. Cheese producers are seeing a startling decline in sales and struggling to survive while some of the nation’s dairy farmers are facing the threat of having to dump milk. Cheesemakers who typically rely on foodservice and retail grocery stores to cut, wrap, package, and sell their cheese, must now find new ways to move their perishable products and connect directly with consumers.
Through innovative concepts like Board at Home, producers have found the support they need in such a challenging time. The specialty food industry is always working to support each other, so keep checking in with us at Deli Market News as more reports come to light.