A monumental collaboration is taking place within the breakfast space. Thomas’® announced that it is partnering with Bob Evans® to celebrate National Breakfast Month this September. Both of these beloved brands are celebrating this with a promotion each promises is “worth the wake up.”
“As a fan-favorite breakfast brand for over 140 years, we are thrilled to partner with another legacy breakfast brand to bring joy and satisfaction to the breakfast table,” said Eduardo Zarate, Senior Director of Marketing for Bimbo Bakeries USA - Breakfast Division, parent company to the Thomas’ brand. “Together with Bob Evans, we’re making breakfast worth the wake up, and we can’t wait to see what delicious breakfast recipes consumers create.”
According to a press release, the promotion is simple yet effective.
Now through October 31, 2024, shoppers who
buy one Bob Evans Sausage, Bob Evans Liquid Egg Whites, Simply Potatoes®, or Owens® Sausage product and one Thomas’ Bagels or English Muffins product will be eligible to get $2 cash back via Venmo or PayPal.
“Bob Evans and Thomas’ share a long-standing tradition of delighting consumers with essential breakfast options,” said Ciare James, Vice President of Brand Marketing, Bob Evans Farms. “This first-ever partnership between two of America’s favorite breakfast brands is designed to start the day off right with our limited-time offer.”
How will this promotion work in both brands’ favor?
Deli Market News will be here to report.
