Iconic pairings are meant to be together. I’m talking about peanut butter and jelly, Salt-N-Pepa, ranch dressing and chicken wings. Dips and dressings are expected with many offerings in the deli section, and Bolthouse Farms knows it. Recently, the creator shared a study stating that salad dressings are one of the most versatile and desired ingredients across the country.
“With seven in 10 Americans preferring creamy dressings like blue cheese and ranch that are healthier but still taste good, Bolthouse Farms set out to deliver a product that empowers delicious, healthier eating,” said Amy Shoemaker, Marketing Director. “At under 50 calories or less per serving, yogurt-based Bolthouse Farms creamy dressings inspire ‘better-for-you’ eating, with cleaner ingredients, thicker pourability, and richer, creamier flavor to meet this consumer need. Delicious flavor doesn’t have to mean sacrifice!”
The study, conducted by Regina Corso Consulting, discovered that a majority of Americans use creamy dressings as dips for party favorites ranging from vegetables to chicken wings, and four in five Americans believe salad “becomes a party” once you add the right dressing. Additionally, 70 percent add blue cheese and/or ranch dressing as a spread for a sandwich and/or wrap, while 82 percent use ranch or blue cheese to cool spicy chicken wings.
As noted in the release, three-quarters of Americans (77 percent) change their salad dressing choice depending on their mood, another three-quarters (74 percent) aim to choose healthier dressings whenever possible. Eighty-one percent of American consumers believe that creamy dressings can be both healthy and enjoyable when made with the right ingredients, a belief that is clearly validated by Bolthouse’s newly launched lineup of reformulated dressings.
With the category primed for continued growth, retailers will surely see success if they have better-for-you dressing options like these on shelves.
Where will we see more opportunities for growth? As consumer habits keep shifting, keep checking back for the latest updates.