Boursin® Cheese is debuting this season’s Maison Boursin—the house of entertaining inspiration—to help hosts prioritize making magical memories every day with the launch of Maison Boursin X Chrissy Teigen: No Occasion Required. The collaboration will encourage cheese lovers to celebrate everyday moments and embrace the joy that comes with spending time with friends and family, no matter the occasion.
“Maison Boursin has evolved from inspiring confidence in hosts in 2022, fostering connections last year, and now sparking joy in the in-between moments,” said Jessica Saitowitz, Brand Director. “Boursin Cheese has been a longstanding staple of spreading culinary joy thanks to its ability to elevate any recipe with ease. Backed by expertise from our Host in Residence, Chrissy Teigen, this collaboration has everything consumers need to create magical moments with low-pressure fun and delicious bites.”
For years, Boursin has been a delicious secret ingredient hosts are proud to serve at any gathering, whether it be on the center of a cheeseboard or used to level up a recipe. With its ability to elevate any gathering, Maison Boursin is back to help cheese fans make every occasion—big, small, or somewhere in between—filled with moments of joy.
The Maison Boursin X Chrissy Teigen: No Occasion Required collaboration will have consumers swapping the holiday frenzy for at-home magic with the curated selection of hand-picked essentials, paired with Boursin-inspired culinary must-haves and delicious unique recipes created by Chrissy to inspire this season’s little moments.
“I host a lot during the holidays, and while I love the traditions, discovering ways to easily elevate the season’s in-between moments means I can spend more time creating new magical memories with friends and family,” said Teigen. “Boursin has been a staple in my house for decades, which is why I’m thrilled to share my go-to recipes and essential items that will make any occasion special and delicious.”
According to a press release, the collaboration will be packaged in a custom French-inspired market tote filled with:
More cheese news is on the way, so stick with us.
