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Brooklyn Cured Redesigns Sausage Line; Scott Bridi Comments

Brooklyn Cured Redesigns Sausage Line; Scott Bridi Comments

Wednesday, August 31st, 2022

Every once in a while, it’s good to change up your appearance to keep things fresh and exciting. It’s especially exciting when that new look comes with new flavor offerings. Brooklyn Cured is one such industry name, recently redesigning its line of fully cooked sausages to match the innovative look of the new flavors the company launched earlier this year. In addition to the packaging upgrade, Brooklyn Cured has added more pork-free options to its sausage line due to growing consumer demand.

Scott Bridi, Founder, Brooklyn Cured“Our sausage flavors are fun and exciting, and we wanted to upgrade our packaging to reflect that,” Scott Bridi, the Founder of the cured meat company, commented. “They are sure to stand out in any cooked sausage set and make a positive impact on sales.”

If your shoppers are looking for pork-free offerings, Brooklyn Cured’s has announced two of its top-selling items, Chicken Garlic Sausage and Duck Fennel Sausage, are now pork-free, which is an attribute that grows the customer base for these products and adds diversity to cooked sausage sets.

We don’t have to wait much longer for the new packaging, as it is rolling out nationally in October. According to the release, market research and sales of the company’s new flavors have demonstrated that the recent designs draw consumer attention at the store level to increase visibility and velocity. The unique designs feature fonts, graphics, and colors that are reflective of each flavor, which is inspired by craft beverage design.

In addition to introducing new pork-free items to its portfolio, Brooklyn Cured recently redesigned its line of fully cooked sausages to match the innovative look of the new flavors launched earlier this year

Brooklyn Cured’s Fully Cooked Sausage line includes these unique flavors:

  • Black Truffle Sausage
  • Nashville Hot Chicken Sausage
  • Italian Wedding Sausage
  • Korean BBQ Sausage
  • Chicken Garlic Sausage
  • Duck Fennel Sausage
  • Lamb Merguez Sausage
  • New York Style Hot Dogs
  • Breakfast Links with Maple Syrup and Sage

The suggested retail price for Brooklyn Cured Sausages is $6.99–$7.99, and all are packed 8 per case with a 90-day shelf-life.

Keep an eye out for Deli Market News for the latest updates in all things deli, dairy, and specialty.

Brooklyn Cured