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Carrefour Partners with Google to Deliver New Grocery Innovation in France

Carrefour Partners with Google to Deliver New Grocery Innovation in France

Wednesday, June 17th, 2020

Nothing says innovation quite like technology. The digital age has brought about a variety of innovations in this space, many of which are anchored by convenience. Aiming to bring even more convenience to shopping aisles across France, Carrefour recently partnered with Google to launch a voice-based e-commerce grocery shopping service.

According to Nasdaq, the service is based on the Google Assistant and is available on smartphones and compatible smart speakers and connected screens. The Google Assistant allows the user to add items to their shopping list by voice using common grocery words. Then, it converts the list into a cart of products available for sale on

Carrefour and Google have jointly announced the launch of a voice-based e-commerce grocery shopping service in France

Once the shopping cart is confirmed on the Google Assistant, the consumer moves seamlessly to Carrefour's e-commerce site to finalize their order, confirm their slot and delivery method, pay, and take advantage of their loyalty benefits, Carrefour said in a statement.

The service is part of a partnership between the two companies signed in June 2018.

Is it safe to assume that this trailblazing technology will soon reach the States? Keep an eye out for reports from Deli Market News as we investigate.