A deli industry vet has just landed in a new role with an influential organization. Eric Le Blanc has been named as Category Partner’s new Senior Vice President of Marketing, bringing with him 19 years of experience in the deli realm focusing on marketing, consumer research, and data analytics at Tyson Foods.
“I’m thrilled to join the team at Category Partners,” said Le Blanc. “I’ve seen the results of Category Partners’ consumer research and data analytics work in the industry for years, so I know they set the bar high. I’m looking forward to adding my many years of experience in fresh food marketing and research to the team.”
In addition to his time with Tyson, Le Blanc has served on the Board of Directors of the International Dairy Deli Bakery Association. A press release also noted that Le Blanc is based in Western New York along with his wife of 36 years and four adult children. His interests include music, writing, and tending to his small farm.
In response to this recent appointment, Chief Executive Officer Tom Barnes commented on Le Blanc’s achievements.
“We’re delighted to have a pro of Eric’s caliber join us,” Barnes stated. “We’ve known Eric for many years and we know he brings experience, passion, and expertise in fresh foods marketing and performance analysis that is second to none. Tyson Foods is one of the most successful marketing organizations in the food business. Bringing Eric’s experience is a great addition to our team and should be a terrific asset to our clients.”
Barnes continued, stating, “The work Eric has done throughout his career is a perfect fit as we look to support our clients in the produce, deli, dairy, bakery, and meat departments. Consumers obviously show across fresh food departments. We know there are shopping and purchase patterns that are being leveraged at the retail level. We believe Eric can really help us deliver these tools to our fresh food clients.”
Congratulations to Eric Le Blanc on his new role!