Charcuterie Artisans is aiming to liven up the charcuterie scene. After its Daniele brand merged with Creminelli Fine Meats, the parent company has revealed a brand relaunch. Recently, the company revealed it will be consolidating its Daniele products under the Del Duca brand. Beginning this month, an updated Del Duca look will be unveiled across the brand’s packaging, website, and social media.
“We’re excited to bring an updated look to this amazing brand. For over 50 years, consumers have been in love with our products. We want to remind them why and see them fall in love with our brand as well,” said Eric Schwartz-Johnson, Charcuterie Artisans’ Chief Marketing Officer.
The rebranding follows more than a year-long deep dive into understanding charcuterie consumers and why the category is exploding in popularity. According to the release, the company is relaunching the unified Del Duca brand with a new brand platform called “Togetherness Food”—charcuterie for those who value time spent with loved ones and bringing people together over food, no matter the occasion.
Del Duca brand is known as an approachable, high-quality, go-to food for gatherings, noted the company, and it can differentiate itself from other brands in the category and appeal to suburban hosts.
Initially, the creative includes new packaging imagery, logo design, and website development. It reflects the use of new and fresher colors unique to the charcuterie category. Also, it utilizes a simpler font and distinctive imagery inspired by the Tuscan landscape while also retaining the brand’s original medallion/ribbon. This preserves a sense of history, along with the quality and craftsmanship that goes into each Del Duca product.
In addition to the new look, all Del Duca products will be manufactured without using synthetic nitrates or nitrites.
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