Plant-based is continuing to rock the meat market, as Costco now jumps into the ring with a new brand from Don Lee Farms. This Better Than Beef™ Burger, a new vegetarian offering, claims to be better on the grill and better for the planet. According to a press release, the burger delivers the satisfaction and experience of beef but with lower calories, fat, and saturated fat than other leading brands.
After the launch of its Organic Plant-Based Burger, Don Lee Farms announced the launch of the new Better Than Beef Burger to fill a void for a nutritious and satisfying beef alternative in the plant-based burger market. Costco will be the first to sell Don Lee Farms’ new burger in all 770 stores, starting with Alaska, Idaho, Montana, Oregon, Utah, and Washington.
“We are thrilled to introduce the new Better Than Beef Burger,” said Donald Goodman, President of Don Lee Farms. “This new burger, along with our growing vegan line launched fifteen years ago, reinforces our family’s commitment to continuous innovation in plant-based proteins.”
The California-based, family-owned food company was named by Women’s Health® as one of the best veggie burger brands according to nutritionists.
“Our new Better Than Beef Burger delivers on the experience and satisfaction of beef’s aroma, texture, flavor, and juiciness with the lowest calories, fat, and saturated fat on the market,” said Danny Goodman Director of Development at Don Lee Farms. “We can’t wait to get this burger in more hands as we expand our brand into retail markets.”
Who will bring the next beef look-alike to market? Deli Market News will update you on the latest.
