Even in my home of Orange, California, the air has turned chilly—the winding down of 2024 has begun. It’s a time of reflection on the changes of the year and what the next one might hold. For Crave Brothers Farmstead Cheese, which saw an entirely new chapter in leadership as this year dawned, its reflection is more of a transformation.
“There are a few key milestones that Crave Brothers Farmstead Cheese successfully accomplished this year. With the retirement of our Founders, Debbie and George Crave, in January 2024, we have embraced new leadership that will guide the next chapter of our company with the same values and commitment to quality and our community,” Roseanne Crave, Sales and Marketing Manager, shared with me. “Our commitment to excellence has been acknowledged through continuous recognition at numerous cheese competitions, highlighting the consistent high quality of our products.”
Another marker of its achievement is Crave Brothers’ international expansion, crossing borders for its high-demand offerings.
“We are excited to announce that we have officially started exporting our branded products to Mexico, marking a significant step in our growth and international presence. These accomplishments reflect our dedication to quality and innovation as we continue to build on the legacy of Crave Brothers Farmstead Cheese,” Roseanne explained.
As we approach the holidays and the start of a new year, Roseanne expressed the importance of buyers remembering the ongoing trend of healthy eating. With consumers still increasingly focused on fresh, versatile, and easy options, Crave Brothers’ selection of farm-fresh cheeses are ideal offerings for stores.
“By highlighting classic recipe ingredients, including our Fresh Mozzarella and Mascarpone cheese varieties, you can not only boost sales but also support your customers in their healthy eating goals for the new year. I believe buyers hold significant power in their stores to influence product visibility and sales,” Roseanne shared.
One effective strategy she pointed to is implementing product callouts, such as “Staff Favorite,” which personalizes the shopping experience and strengthens connections with customers.
“During the holiday season, consider incorporating various tactics to enhance this approach,” Roseanne advises. “Seasonal displays, themed promotions, and special tasting events can not only boost sales but also foster customer loyalty. By engaging shoppers in a meaningful way, you can create memorable experiences that keep them coming back long after the holidays. Our cheeses can be incorporated into a variety of nutritious dishes, making them a perfect addition to any meal plan. Let’s work together to make this holiday season and the upcoming year a success!”
And as we keep one foot in the present and one in the future, Roseanne reminds me that no sooner will holiday merchandising wrap up than it will be time to plan for New Years and Valentine’s Day. It is already time to start thinking about Crave Brothers Heart-Shaped Fresh Mozzarella and Chocolate Mascarpone for those looking to start 2025 off right!
It is, after all, how Crave Brothers ensured this year has been one to remember.
