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Dang Foods Becomes First Asian-American Snack Brand

Dang Foods Becomes First Asian-American Snack Brand


BERKELEY, CA
Thursday, March 19th, 2020

Dang Foods is unveiling new flavors, new packaging (including a new logo), and new marketing initiatives centered around building out its brand as one of the first Asian-American snack brands in the U.S. The snack company’s latest marketing overhaul is part of its efforts to create more awareness around the health-forward, Asian-American snack food culture and celebrate its team’s heritage.

Vincent Kitirattragarn, Founder and Chief Executive Officer, Dang Foods"As an Asian-American entrepreneur, I am working to shift the reputation of Asian snack food from exotic and different to healthy and aspirational; one that Asians across the U.S. are proud to share with friends," said Vincent Kitirattragarn, Founder and CEO.

According to a press release, the new flavors include the following innovations:

  • Tropical Mango Coconut Chips: Using mature Thai coconuts, this new addition brings the tropical mango flavor without any added sugar
  • Toasted Sesame Thai Rice Chips: This new addition is a savory on-the-go-snack inspired by Northern Thai street food and made with crunchy Thai rice grains
  • Peanut Butter Dang Bar: Made with healthy plant-based fats from coconut, cocoa butter, peanuts, and almond butter, this new flavor joins Dang's award-winning Keto-certified line of snack bars

The new flavors join Dang Foods three other whole food product lines, which are known for striking a perfect balance between Eastern and Western flavors and ingredients: Coconut Chips, Thai Rice Chips (formerly known as Sticky-Rice Chips), and the Dang Bar. The majority of Dang Foods' products are plant-based, dairy-free, and non-GMO certified, with the entire portfolio bearing labels like gluten-free, soy-free, and made without preservatives.

Dang Foods is introducing three new flavors: Tropical Mango Coconut Chips, Toasted Sesame Thai Rice Chips, and a Peanut Butter Dang Bar

Founded in 2012, Dang Foods is owned and operated by two Thai brothers who grew up living between New York City and Bangkok. In New York City, they were used to being teased and feeling like they didn't fit in at school because of the food they ate. Now, through Dang, the brothers are able to generate long-overdue awareness for the Asian-American snack culture.

Dang Foods products can be found at natural and traditional grocery stores nationwide including Kroger, Target, Whole Foods, and more, as well as online at Amazon and dangfoods.com.

Dang Foods
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