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Danish Creamery Releases New Survey Results on the Popularity of Butter at Thanksgiving; Priya Kumar Comments

Danish Creamery Releases New Survey Results on the Popularity of Butter at Thanksgiving; Priya Kumar Comments


DUBLIN, CA
Tuesday, November 12th, 2024

One food group that is always on my Thanksgiving plate is bread—with butter, of course! With the beloved holiday just around the corner, Danish Creamery recently unveiled insights into how Americans plan their holiday feasts. Results show that traditional foods are cherished and that butter is the common denominator that transforms them into must-have favorites.

Priya Kumar, Vice President of Marketing, Challenge Dairy Products“Thanksgiving is all about tradition, but that doesn’t mean you can’t add a little twist,” says Priya Kumar, Vice President of Marketing at Challenge Dairy Products. “Whether you’re keeping it classic with mashed potatoes or trying a new dessert, Danish Creamery European Style Butter adds that extra richness, making every dish even more delicious.”

Mashed potatoes, stuffing, and rolls emerged as the top dishes in the survey, according to a press release. While 74 percent of respondents stick to their trusted family recipes, 26 percent plan to add a new recipe this year, experimenting with fresh flavors and dishes. Either way, butter plays a key role in both the tried-and-true and the new.

For retailers planning out holiday promotions, Danish Creamery recently unveiled insights into how Americans plan their holiday feasts

Additional survey highlights include:

  • Butter’s Role in the Most Popular Dishes: According to respondents, mashed potatoes (38 percent), corn (15 percent), and rolls (12 percent) are the Thanksgiving sides that use the most butter. These favorites are staples for a reason, bringing comfort to the holiday tables
  • Top 10 Side Dishes on Instagram: Instagram hashtag counts reveal the most popular side dishes this Thanksgiving. Pumpkin pie took the top spot with 1.2 million hashtags, followed by stuffing (608,000) and cranberry sauce (183,000). Butter and buttered biscuits also made the list, securing their place as a holiday favorite with 37,700 hashtags
  • Planning Ahead: Nearly a third (29 percent) of Thanksgiving hosts begin planning their menus a full month in advance, ensuring every dish is just right. Another 36 percent finalize their menus two to three weeks in advance, while 20 percent wait until the week before or just a few days before Thanksgiving

One thing you can count on at the James family Thanksgiving is butter, and lots of it. It seems as though many other consumers are just the same.

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