The plant-based market continues to see exponential growth as suppliers roll out new products to meet evolving consumer behaviors. Tapping into the demand for dairy-free options, Danone’s Silk® brand has unveiled a delicious new addition to store shelves as it has rolled out its new Silk Greek Style Coconutmilk Yogurt Alternatives.
“70 percent of plant-based beverage buyers are not yet buying plant-based yogurt alternatives,” said Lia Stierwalt, Senior Director of Marketing, Silk Plant-Based Yogurt Alternatives. “We saw an incredible opportunity to appeal to those who are already familiar with a plant-based lifestyle, as well as those who love Greek style yogurt. Silk is already a plant-based yogurt aisle favorite, and now we are tackling the elusive Greek Style category head-on. As part of our product innovation process, we tested Silk Greek with many consumers. We are confident that we’re delivering a fantastic tasting, high-protein, plant-based yogurt alternative.”
The new Silk Greek Style Coconutmilk Yogurt Alternatives are free of dairy and artificial sweeteners, and contain 10 grams of plant-based protein, according to a press release. The new line includes four tantalizing flavors: Vanilla, Strawberry, Lemon, and Blueberry, all featuring a smooth, thick coconutmilk base sure to please any shopper. In addition to its benefits to the body, Silk Greek is also sustainably produced, as 100 percent of the water used during production is restored back to nature.
Silk Greek is the latest innovation from the brand, as it recently debuted its Almondmilk Yogurt Alternatives, Almondmilk Mix-Ins Yogurt Alternatives, and Soymilk Yogurt Alternatives. The new line is currently available in select retailers nationwide, including Albertsons, Safeway, Publix, Jewel-Osco, Giant Food, Stop n’ Shop, ShopRite, HyVee, and Raley’s.
Stay tuned to Deli Market News as more plant-based innovations arrive to rock the sector.
