Pasta fans may soon be rejoicing down your sauce and condiment aisles as Eat Happy Kitchen brings an increase of options through its recent expansion. The supplier recently announced a significant extension of its distribution footprint, revealing that a range of its premium, versatile pasta sauces are now available across 32 states from coast to coast.
"Each new retailer that welcomes Eat Happy Kitchen to its shelves is also sending a message to its customers: you don't have to sacrifice flavor and quality when you choose a healthier option," said Anna Vocino, Founder and Chief Executive Officer of Eat Happy Kitchen, and author of two bestselling Eat Happy cookbooks. "KeHE has been a sensational partner as we aim to reach as many customers as we can. The response to Eat Happy Kitchen has been overwhelmingly positive, but this level of demand can be a double-edged sword for a scaling retail brand. Our mission to bring more jobs to the economy, support the farmers who grow the crops we need to make a product, and provide reliable, high-quality foods that help people achieve their health goals are at the core of everything we do. It's essential that we continue to work with our partners at KeHE to choose the right retail agreements that enable us to carefully focus on measured and manageable growth."
While demonstrating Eat Happy Kitchen’s continuous growth, this expansion also marks the company's entry into the competitive Northeast market through the addition of 39 retail locations.
As a press release stated, Eat Happy Kitchen's retail growth is attributable in part to its recently announced distribution partnership with KeHE Distributors, which showcased Eat Happy Kitchen as part of its acclaimed "New@KeHE" program. An enthusiastic response prompted retailers nationwide to add the brand to their shelves.
The brand’s expanded retail footprint includes agreements with Texas-based Central Market, as well as Midwest supermarket chain Jewel-Osco. It also builds on the company’s recently announced retail agreements with California-based Pavilions and Gelson's Markets. For more details on the expansion, click here.
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