A company driven by innovation and awarded for its attention to flavor, Emmi Roth and its Roth® Cheese brand continue to deliver value to the buy-side. With awards that climb into the triple digits across local, state, and national arenas, the cheese provider knows a thing or two about driving confidence for consumers and retailers.
“Consumers know us for our quality and consistency, and retailers can count on us to drive interest in our products and get consumers to their cheese cases. We also offer tailored insights and marketing support,” began Amie Wentz, Senior Brand Manager for Emmi Roth. “Beyond that, with our broad range of products, Roth Cheese offers a one-stop shop for many cheese varieties. This means fewer supplier relationships to manage for retailers.”
Roth Cheese also has an innovative and active digital presence that helps drive sales, alongside a strong network of social media influencers who serve as ambassadors for the brand.
The cheeses that have garnered such attention in the award circuits include Grand Cru® Surchoix, Aged Gouda, Canela, and Roth Gorgonzola.
“Our washed-rind Alpine-style Grand Cru® Surchoix is aged a minimum of nine months to create a firm texture and complex flavors of caramel, fruit, and mushroom,” Amie told me. “In 2016, this cheese was named the 2016 World Champion, marking the first time an American-made cheese had won the cheese competition in nearly three decades. No domestically produced cheese has achieved such honors since.”
It’s an impressive start to an already impressive lineup. Grand Cru Surchoix, Aged Gouda, Canela, and Roth Gorgonzola fall under the Cheesemaker Cheeses line, and their mixture of flavor and innovation make them perfect for the cheese case.
“Retailers can offer sampling to drive trial and a cut and wrap program to drive convenience. Providing information about the Roth brand story at shelf also can help to drive sales,” Amie noted when I asked her about merchandising recommendations. “I also suggest providing usage and pairing recommendations or taste descriptions to help consumers choose cheeses.”
For example, place Roth Grand Cru with Alpine-style cheeses and Roth Gorgonzola with blue cheeses.
Deli Market News will continue to bring you the latest in what’s hitting the cheese case, so stick with us.