From an episode of Shark Tank to the aisles of Target, Everything Legendary is making a splash in the plant-based sector. Recently, its impact got a little bit bigger as it announced it will be expanding its presence in 1,000 Target locations nationwide, making it one of the largest Black-owned, plant-based meat manufacturers sold at the big-box chain.
"In 2021, we went from a $300,000 Shark Tank deal to a nationwide presence in Target stores with 310 locations in 13 states," said Duane Cheers, Co-Founder of Everything Legendary. "Today, the number of store locations has more than tripled due to Target's commitment to investing in Black-owned businesses."
In recent years, Target has pledged to invest $2 billion in Black-owned businesses by the end of 2025, a release stated. This includes adding products across its multi-category assortment. Since its announcement, the retailer has upped investments with Black-owned brands, companies, and suppliers by more than 50 percent compared to 2020. It has more than doubled Black-owned brand product offerings, with representation across every major product category.
Shoppers are now able to purchase Everything Legendary Classic Burgers, Cheeseburgers, and Ground at Target stores in 14 more states, bringing the total number to 27. Cheeseburgers are a new addition to the legendary lineup of plant-based products now sold at Target.
"It's exciting to be a part of Target's 'Black Beyond Measure' movement, which aims to invest more dollars into Black-owned and women-owned businesses," said Danita Claytor, Co-Founder of Everything Legendary. "This initiative allows us to reach more people with healthy alternatives to meat.”
Consumers can visit the website and use the store locator to find a Target store carrying Everything Legendary products in their area.
"We encourage customers to support our brand by visiting these new Target stores and purchasing our products," said Vincent Parker, Chief Operating Officer at Everything Legendary. “We are thrilled that our Cheeseburgers, which were featured on the hit TV show Shark Tank, is now available at select Targets across the nation."
Where will Everything Legendary make an appearance next? Only time and Deli Market News will tell, so stay tuned.
