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Ficacci Olive Company's David Dottorini Discusses Innovative Paper Tray® Lineup and More Ahead of WFFS

Ficacci Olive Company's David Dottorini Discusses Innovative Paper Tray® Lineup and More Ahead of WFFS


CASTEL MADAMA, ROME, ITALY
Tuesday, January 16th, 2024

Back in December, we brought you the word of an alluring new launch from Ficacci Olive Company as the brand expanded its cutting-edge Paper Tray® lineup. Now, the industry will be getting a closer look at this innovative offering at this year’s Winter Fancy Food Show (WFFS) in Las Vegas.

David Dottorini, Export Manager, Ficacci Olive Company“The WFFS is traditionally the first show of the year in the United States, with a particular business drive for introducing new items in the retail circuit and creating new business opportunities. Our goal at Ficacci is to elevate the quality of olives, prioritizing gourmet taste and eco-friendly packaging,” shared David Dottorini, Export Manager. “Las Vegas is the perfect location to showcase the newest additions to the innovative eco-friendly lineup: the paperboard Mediterranean Olive Platter, a 1.65 lb multi-tray perfect for gatherings or an Italian-style aperitivo.”

The Mediterranean Olive Platter features three types of pitted olives—Castelvetrano, Kalamata, and an Italian Olive Mix with Sweet Peppers—with no added preservatives, flavorings, and no liquids. The paperboard is made from 89 percent paper, certified by the Forest Stewardship Council (FSC®) or PEFCTM Program for the Endorsement of Forest Certification.

Ficacci Olive Company will be highlighting its Mediterranean Olive Platter at the Winter Fancy Food Show—featuring a combination of Castelvetrano, Kalamata, and an Italian Olive Mix with Sweet Peppers

In addition to carrying premium olives, a crucial feature of the lineup is its sleek design, perfect for display. Developed with uniquely user-friendly features, the top and bottom plastic films can be easily removed, while the paper bottom can be recycled with other paper waste; the pack is also conveniently resealable for second use.

As David shared with me, Ficacci’s primary focus is to expand the Paper Tray line to both new and existing retailers who are looking to reduce plastic packaging. The line includes the famous Italian Gaeta olives alongside famed options such as pitted and unpitted Cerignola, Kalamata, and Castelvetrano. The company also recently introduced the Blue Cheese Stuffed olives to this line as it continues to increase its overall market share while promoting innovative and eco-friendly items.

As it looks to the future, the specialty provider plans to expand the Paper Tray line to both new and existing retailers who are looking to reduce plastic packaging

“The Gourmet Jarred Antipasti is a flavorful line that stands out remarkably from the typical grocery. The Gourmet Antipasti line is currently imported into the U.S. and immediately available via our sole distributor Gourmet Foods International,” David adds. “It includes a selection of authentic Italian antipasti featuring specialties, not just commodities. The jars are incredibly charming and ideal as gifts for true foodies.”

The Gourmet Antipasti line includes nine delicious SKUs:

  • Three bruschetta spreads – Spicy Bomb, Black Olive Spread, and Garlic Spread
  • Four grilled veggies – Peppers, Mushrooms, Borettane Onions, and Artichokes
  • Two Italian specialties – Sundried Tomatoes and Grandma's Asparagus

For more updates regarding the anticipated WFFS, stay here on the pages of DMN.

Ficacci Olive Company
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