The end of the summer is nearing, and that means back-to-school season is upon us. As parents and their children stock up on pencils, notebooks, and other classroom essentials, it is the ideal time for retailers to put convenient, versatile snacks on display to make packing lunches a breeze. To make it easy, Fratelli Beretta has an expansive portfolio of snack products that are perfect to put on display.
“We have about 24 different options under our snack line, and they are great for anyone looking for well-balanced options—especially during the back-to-school season,” says Kimberley Parrales, Marketing Manager. “Parents are always looking for healthy snacks, and with our wide range, there is something for everyone. Someone doesn’t like or can’t have nuts? No problem! We have other options that include chocolate or dry fruit.”
Fratelli Beretta’s snack portfolio is broken up into four lines, which include:
In addition to these snack products, Fratelli Beretta has its Salamini line, 4 oz bags of small Milano and calabrese salamis—an excellent grab-and-go option for after-school activities or weekend adventures.
As demand for these offerings has increased, the company has merchandising advice for retailers to help them take advantage of the opportunity.
“Some strategies we see working for our current retail customer include placing our snack lineup in a shipper display,” explains Kimberley. “We have also noticed that it is easier for consumers to find the snacks when they are positioned in one section as opposed to spread throughout the store.”
The clock is winding down to the start of the school year, so jump on this opportunity to increase register rings with Fratelli Beretta’s unique snacking lineup that provides parents with the convenience they are looking for.