Hummus is one offering that continues to collect more shopper attention at the retail level, and Publix is optimizing a strategic partnership to tap into this growing consumer base. Expanding its selection of Fresh Cravings® hummus products, the grocer will now be offering The Classic, Roasted Red Pepper, and Honey Jalapeño flavors at its stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, and Virginia.
“This is great news for hummus lovers and healthy snackers in the Southeast as we celebrate the expansion of Fresh Cravings’ offerings into additional markets,” said Jay Whitney, Chief Marketing Officer of Fresh Cravings’ parent company, FoodStory Brands. “Our goal as a company is to bring elevated snacking experiences to shoppers across the country, and each expansion enables us to bring more flavorful, healthy snacking options made with premium ingredients to gatherings across America.”
Fresh Cravings has solidified a position as one of America’s fastest-growing hummus brands, securing double-blind taste test victories against national category leaders. Made with Chilean Extra Virgin Olive Oil and a short list of high-quality ingredients, the Fresh Cravings products feature an elevated recipe offering a smooth and creamy texture with a savory taste.
The provider’s 10 oz tubs are made with industry-leading recyclable packaging and a sleek windowed lid to show off tasty mix-ins, according to a press release, such as the zesty roasted red bell pepper or spicy jalapeño seasoning.
As this creative and flavor-driven partnership evolves, what additional products will we see on shelves at Publix? Deli Market News will be here to report.