The dip category continues to be a destination for shoppers, and retailers are paying attention to the momentum. Hummus continues to be essential to the category, and Fresh Cravings® is capitalizing on this growing demand by launching its first-ever 17 oz hummus containers at Walmart.
“Our hope is that this new, larger size will make it easier for families to ‘Crave Goodness,’ and enjoy more of Fresh Cravings’ most beloved hummus flavors, together,” said Jay Whitney, Chief Marketing Officer at FoodStory Brands. “Our brand’s guiding principle this year is to Crave Goodness, and as such, we are always seeking new ways to bring elevated snacking experiences to our customers. We are thrilled to launch this new family-sized option at Walmart—from our family to yours.”
As a release explained, the 17 oz containers currently hold Fresh Cravings’ four most popular flavors: Roasted Red Pepper, Honey Jalapeño, Classic, and Roasted Garlic, accompanying the original 10 oz product. The hummus is made with Chilean Extra Virgin Olive Oil, which delivers a smooth flavor and texture.
This announcement shortly follows Fresh Cravings’ recent debut of new packaging and hummus flavors in March, which included Everything Bagel, Honey Jalapeño, and Spicy Red Pepper Hummus.
As the category continues to gain popularity, Fresh Cravings is dedicated to making snacking healthy and fun. With unique variations in flavor, the provider’s portfolio offers the opportunity for creative and health-conscious snacking along with recipe building.
This offering will be available in the deli section of Walmart and select retailers nationwide.
Deli Market News is always on the hunt for new product debuts, so be sure to keep your eyes on your inbox for the latest.