A strong C-suite is essential to operating a successful company. Recently strengthening its own C-suite, The Fresh Market appointed Jason Potter as its new Chief Executive Officer. This week, the retailer further fortified this integral executive team, this time adding Kevin Miller as its new Chief Marketing Officer, effective May 12, 2020.
“I am thrilled to be joining The Fresh Market team at the most dynamic time in our nation’s history, where we have seen some dramatic changes in consumer grocery shopping behavior,” said Miller. “As such, the opportunities to unlock the full potential of our highly differentiated brand have never been greater. I look forward to innovating with my new teammates to provide even better service and even more value to our guests as we drive home what makes The Fresh Market the premier, fresh-focused specialty food retailer.”
According to a press release, Miller has a 30-year track record of leading marketing and advertising organizations for Fortune 100 companies. In his new role, he will report to Potter as The Fresh Market continues to grow its marketing strategy.
Most recently, Miller served as the Chief Marketing Officer for Natural Grocers, which has a similar footprint to The Fresh Market with 157 stores in 20 states. During his tenure there, Miller led transformational change across marketing, company culture, and digital innovation and significantly grew the company’s loyalty program.
“Kevin brings to The Fresh Market a deep background in marketing from working with such well-known businesses as Coca-Cola, McDonalds, and ABC News, in addition to his experience in grocery with Natural Grocers,” said Potter. “He is a consummate professional who will help us continue to evolve our brand and mission of inspiring our guests to make everyday eating extraordinary.”
As The Fresh Market and other retailers continue to evolve, stick with us here at Deli Market News.