A unique new launch has made its way into the newswire, as The Fresh Market is debuting its first-ever issue of The Fresh Market: The Magazine. The magazine will capture shopper dollars by featuring exclusive recipes that promote the use of products in the store. Kicking off the debut in February, the first issue will feature seasonal recipes for Valentine’s Day.
“The inspiration behind the magazine was to bring those same feelings of joy, anticipation, and trust our guests have in our stores to shoppers at home, be it on their couches, kitchens, or wherever their home office might be,” said Chief Marketing Officer Kevin Miller. “The goal was to create one of the best food magazine experiences ever, chock-full of our exquisitely curated, hard-to-find, best-tasting foods from around the world, plus features on our team members and exclusive content on our partners telling their stories directly or through the most influential tastemakers in America.”
The Fresh Market magazine will offer practical tips for meal planning and cooking, according to the press release. In its debut February issue, The Fresh Market features seasonal inspiration for Valentine’s Day like a cheese and chocolate board with wine pairing, romantic dinner and brunch meals, decadent desserts, and unique finds such as a heart-shaped sweetheart ribeye or heart-shaped crab cakes.
In addition, the magazine will include a spread featuring guest influencer Michiel Perry, known as the Black Southern Belle, which includes her family recipe for a low country-inspired shrimp sauté with fresh okra and tomatoes. The recipes will also showcase new products like The Fresh Market’s Yellow Tomato Sauce made with tomatoes hand-picked on a family-owned farm in Italy.
The Fresh Market: The Magazine will be mailed out monthly and is available online as well as in all The Fresh Market locations.
New strategies for driving sales and capturing shopper dollars are always arising, and we at Deli Market News will be here to report when they do.