Last May, we reported on our sister site AndNowUKnow that The Fresh Market would be expanding its Instacart partnership to all 161 stores. Now, the retailer is building on the successful partnership by launching a new online store along with a corresponding mobile app.
“Our new online store makes it even easier for our guests to shop The Fresh Market from the comfort of their home or on-the-go with the mobile app,” stated Mary Kellmanson, Chief Marketing Officer. “It really is about helping our guests eat extraordinary every day and making it quick and convenient to do so.”
The new site makes it easier for shoppers to peruse by department or by collections of items, such as easy meals and seasonal offerings, according to a recent press release. Building and planning menu options is another way that The Fresh Market banks on making its new site as user-friendly as possible. Another feature includes filtering products by dietary restriction, such as gluten-free, vegan, or organic.
Which retailer will be the next to push the envelop as this type of format becomes a necessity for shoppers? Deli Market News will continue to be on the lookout.