F&S Produce, makers of Sam’s Fresh Salsa, recently expanded its portfolio with the addition of three new products. These two line extensions bring a “smooth” medium-heat Cantina Style Salsa and “delightfully zesty” Salsa Verde in addition to its first limited-time offer (LTO), a “unique and refreshing” Watermelon Jicama Salsa.
“Our current lineup is a Pico de Gallo style salsa, meaning it has a chunkier, thicker, diced texture. We’ve heard from customers and consumers that they like the restaurant-style, or ‘Cantina’ style salsa, which is smooth and blended and can be used as salsa as well as a sauce and a spread,” said Melissa Mackay, Director of Marketing and Product Development.
The Cantina Style Salsa features a blend of traditional tomato-based salsa flavors such as garlic and onion, with a touch of medium heat from fresh jalapeño and a zing of lime juice and salt. The Salsa Verde is a zesty tomatillo-based salsa kept simple with garlic, onion, and fresh herbs and spices. Both have a 30-day shelf-life.
As noted in the release, the Watermelon Jicama Salsa is refreshingly based with this bright red iconic summer melon and blended with diced jicama for a singular and satisfying crunch. The shelf-life is 15 days and is available from June through September. All three products are packaged in 12 oz plastic containers with resealable lids.
“This is our first introduction of an LTO flavor, so we wanted to be sure it was clearly seasonal and hit the mark for the warmer months. We suggest enjoying our Watermelon Jicama Salsa as a topping on fresh seafood, such as roasted salmon or blackened tilapia. Or, as a refreshing dip, sauce, or baste for summertime barbequed shrimp kabobs,” suggested Mackay.
With the introduction of its first LTO, F&S Produce plans to launch a new seasonally flavored LTO salsa this fall. The company suggests merchandising these new salsas at eye level on refrigerated shelving in line with existing Sam’s Fresh Salsa flavors.
Freshen up the shoppers’ baskets as the hotter months make their way across the States with the latest releases here on Deli Market News.