In the world of retail, collaboration is what makes the world go ‘round. Giant Eagle has harnessed a formidable alliance with grocery ally Upside to boost its shopper loyalty and overall value. The companies’ large-scale partnership was announced after the completion of a successful pilot launched in September 2023, which has since been expanded to additional sites to monitor performance and impact.
“We’re continually looking for ways to meet new and existing customers where they are, which is why we’re excited to officially roll out this partnership with Upside,” said Justin Weinstein, Chief Strategy and Marketing Officer at Giant Eagle. “Upside allows our guests to earn cash back while shopping at our stores, including our GetGo convenience store locations. This benefit stacks on top of our myPerks loyalty program and is another way we’re delivering on our promise to deliver value to our customers across all Giant Eagle brands.”
Access to Upside’s marketplace encourages customer loyalty, as the pilot unveiled. Giant Eagle stores are using the platform to engage new and infrequent customers that are typically hard to reach. In fact, roughly 10 percent of Upside users are entirely new to Giant Eagle, and 40 percent are infrequent Giant Eagle customers who are now coming into stores more often.
Shoppers at Giant Eagle can utilize Upside's mobile app to access personalized cash back promotions at more than 180 Giant Eagle and Market District locations and more than 165 of its GetGo locations in Ohio, Indiana, Pennsylvania, and Maryland, a release stated. The partnership is a milestone for Upside, as Giant Eagle is the first retailer on the platform to offer cash-back opportunities across three categories: grocery, convenience, and fuel.
“This partnership with Giant Eagle is an example of the ways we can influence a retailer’s profitability by helping them grow their customer base and increase adoption of their loyalty programs," said Tyler Renaghan, Upside Vice President of Grocery. "We’re excited to grow our relationship and find new ways to drive more people in-store."
To learn more about this newly expanded alliance, click here.
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