Food and fuel retailer Giant Eagle, Inc. has announced their new Winter Low Price Lock campaign on hundreds of their most popular products. The program aims to freeze prices on items from national brands such as Nestle, Tropicana, and Sugardale, as well as Giant Eagle brand products including meat, seafood, produce, deli, dairy, bakery, and much more. The Low Price Lock campaign launched in October of last year quickly became popular with customers, providing a degree of predictability for family budgets. Giant Eagle Senior Director of Corporate Communications Rob Borella, stated, "Due to the positive customer response to our Low Price Lock during the holiday season, we are freezing prices all winter long." He continued, "The Winter Low Price Lock campaign is another multi-million dollar investment Giant Eagle is making to give customers everyday low prices they can count on as they start 2013 with budget-friendly meals in mind."