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Giant Food Rebrands its Grocery Delivery Service, Peapod

Giant Food Rebrands its Grocery Delivery Service, Peapod

Tuesday, October 15th, 2019

Grocery delivery services may seem like a wave of the future, but Giant Food, subsidiary of Ahold Delhaize, has been serving its customers in Washington DC for 30 years. In order to maintain its grocery momentum, the service, formerly known as Peapod, was rebranded to Giant Delivers.

Aside from the Giant Delivers initiative, the company has made grocery pickup available at 65 DC stores, planning for 100 by the year’s end. Additionally, the services will promote Good Food’s expanding line of meal kits, which are locally made with products from Capital Baking Company, Capital City Mambo Sauce, Soupergirl, Logan’s Sausage Company, Otterbein’s Cookies, and more.

Not only will the delivery trucks transform from a zingy green to a vibrant purple, they will now be emblazoned with the service’s new name: Giant Delivers

According to wtop, Giant Food’s grocery delivery service currently reaches over 300 zip codes in DC and offers same-day delivery downtown. Making the deal even sweeter, customers can opt for a year-long unlimited delivery deal for just $99.

How will Giant Food’s efforts pay off? Deli Market News will continue to report the latest in all things retail.

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