A new foodservice partnership has come to pass, with Gordon Food Service linking up with Square Roots, a leader in urban farming, to bring customers locally-grown food all year long.
“Customers want an assortment of fresh, locally-grown food all year round,” stated Rich Wolowski, CEO of Gordon Food Service, in a recent press release. “We are on a path to do that at scale with Square Roots and are excited to be the first in the industry to offer this unique solution to our customers.”
The strategic partnership will see new campuses of Square Roots’ indoor farms built on or near Gordon Food Service distribution centers and retail stores across the continent, enabling year-round growing of premium quality herbs, greens, and more, which will then be available to Gordon Food Service customers.
The press release also noted that this partnership enables Gordon Food Service to bring a modern offering to meet growing customer demand for local food across North America. It also signifies the first significant expansion to new locations for Square Roots.
“This partnership means we will grow delicious, local real food at huge scale,” said Tobias Peggs, Co-Founder and CEO of Square Roots. “We’re so happy to be working with a mission-aligned partner in Gordon Food Service—leveraging technology to bring real food to a huge number of people across the country, while delivering real social impact by empowering thousands of young people to become our country’s future farmers.”
Square Roots utilizes a high-tech farming platform with its Next-Gen Farmer Training Program to train young people to become future leaders in the food industry. In addition to this tech, the company's Transparency Timeline enables customers to trace exactly how their food was grown and who grew it, simply by scanning a QR code on its packaging. Two winning tech solutions, if you ask me!
Stick with us here at Deli Market News for the latest in new partnerships, foodservice or otherwise.